BULK SMS - Benefits and steps

                BULK SMS

In the modern world mobile phones have become integral part of our life. Thats why it is important to reach out to customers through mobiles.bulk sms helps with that.

BulkSMS refers to the process in which the owner of an organization or a service provider on the behalf of the organization advertises their services, products and offers by sending a large number of sms to mobile terminals. It is used by banks, media companies, enterprises,etc.

Sometimes bulk sms is used for reminders , alerts , marketing and also for making continuous communication between staff and customers. 

Let's discuss what bulk sms can do for your business?

• Highest read rates

As we all know nowadays more than half of the population uses smartphones. And according to the reports fifty percent of the online traffic is through mobile phones. And according to the dynmark report, more than 98% of mobile user’s open and read sms within 4 minutes. No other means of communication has that much response as sms has. It will help to reach your objective.

Workable at any time 

It can be programmed and sent at any time. Today in this changing scenario every business wants to communicate to their customers digitally, bulk sms can help to reach their customers easily. And make them aware about the new arrivals of stock, offers and services.

• High response at low cost

Other means of communication like tv advertisement, newspaper ads and other outdoor advertising companies are much more expensive for small businesses and on the other hand bulk sms are cheaper. These are 

•  Highly targeted

These days business owners and marketing managers send out marketing sms in hope that they will target their customers and permanent audience and for every company it is necessary that the marketing message must reach to the targeted ones. Bulk sms is permission based so if someone is receiving your sms is either your customer or have agreed to make relation with you.it's a fact that its 5 to 7 times easier to resell to an old customer than to get a new customer and bulk sms service is the perfect way for marketing to an existing customer.

• Customisation

SMS messages can be customised to the recipient and delivered to their mobile phones within seconds. It can be customised based on the customers previous behavior.They can even be location based as well as individually sculpted based on different stores and different regions of the country. To try and achieve this level of customisation in any other form of marketing would be a very costly exercise.

The 5 little steps to SMS app integration

•  choose the right bulk message company

You will need a faithfull SMS messaging company to partner with so you can have access to permanent , global networks that will make your user base active all time.

A bulk sms provider must have following points;

1.Network reach

2.Reliability

3.Customer service

4.Stable and secure service

5.The right SMS features for your business,

Like P&P Infotech.

• Choose your ideal SMS API

Now you've chosen your bulk SMS service provider, you'll need to pick out the ideal SMS API to use in your campaigns. An SMS API is the interface that your app will use to connect to your SMS service provider, which in turn allows you access to an SMS GATE enabling you to send and receive SMS transmissions and services.

 

• Link your customer database to the system

After selecting your SMS API you need to configure the API to accept connections from your application. To do this you'll use a simple web-based interface where you'll be able to manage your API integrations, run and monitor campaigns, and view your reporting stats.

• Integrate your system with your SMS provider

 This process involves complete system integration so that your bulk SMS service is properly aligned with your app goals. After you've configured your API settings, you need to get your app to send messages at appropriate audiences.

So at last bulk sms is best way to enhance your business marketing and to build your audience.

For more details contact us