The Future of Digital Marketing: Predictions to Thrive in 2019

The Future of Digital Marketing: Predictions to Thrive in 2019

Spending time in the mobile marketing world starts quite an appetite for a look into the crystal ball of digital trends, and marketing missteps to come in 2019. Long periods analyzing consumer trends and information has given me significant understanding into the requirements of audiences around the globe.

It's that season again to prepare for the progressions of the new year and set up your inside methodology to meet the consistently changing necessities of the marketing landscape. Here are the most recent digital marketing patterns that will command 2019, help brands to succeed, and enable your brand to optimize marketing strategies.

Traditional TV is Thing of the Past; Make Way for Connected TV

Streaming services and connected gadgets are taking the market by storm – Amazon Fire, Roku, Smart TVs, gaming consoles and OTT gadgets. A report from eMarketer predicts 60% of the U.S. population will watch connected TV (CTV) at least once per month by 2022. Next year, we will see brands and advertisers grow increasingly streamlined techniques to reach cord cutters. For those who don’t adapt, the results will be lost opportunities to connect with consumers.

Video: Short & Sweet

33% of online activity today is spent watching videos. As digital marketing  develops, we will continue to see trends favoring its use in online marketing, with the best use case being brand video. Social media is a perfect platform for connecting with consumers in an accessible and affordable environment  – particularly video content. Videos can help brands build credibility, through compelling storytelling, demos, and thought leadership. The most up to date structure for 2019 will be short structure video. With the present short attention spans, advertisers must adapt to maximize effectiveness. Short-form videos can come in the forms of sizzles, teasers, and branded content.

Instagram: The Marketing Destination of 2019

Move over Facebook, the main social channel of 2019 will be Instagram. With the rise of Instagram shopping and artificial intelligence lenses, Instagram is ready to make a sprinkle in 2019. These updates will give a higher engagement rate among brands and consumers. With its burgeoning mobile and web presence, Instagram has rapidly grown into a massive social network.  Engagement rates on the platform are 15 times higher than Facebook and 20 higher than Twitter. The power of visual content is certain to be significantly progressively basic for advertisers in 2019.

Building Better Customer Relationships with Blockchain

2019 will bring an even greater adoption of blockchain. Organizations of various kinds will start to better understand and start investing in blockchain as a way to advance their marketing procedures. By incorporating certain aspects of blockchain technology, advertisers and organizations alike will be able to engage and grow their audiences in new ways. With the blockchain, micropayments can be kept straightforwardly to clients' wallets at whatever point they connect with business messages — or with video advertisements. By 2020, it is assessed that promotion blocking reception will cost distributors $35 billion. Another advantage of the blockchain-enabled technology potentially allows advertisers to recapture some of that revenue with an alternate kind of model: advertisers pay consumers directly for their attention, and cut out the Google-Facebook layer.

Visual Search

The emergence of visual search could shape search habits over the next few years and marketers will need to adapt to remain competitive. One benefit for the marketer is being able to personalize the shopping experience during the discovery phase. With this technology, retailers will be able to analyze based on an image, including colors, patterns, shapes and use that for more tailored content. The development of visual search could shape search habits over the next few years  and advertisers will need to adapt to remain competitive. One advantage for the advertiser is being the capacity to personalize the shopping experience during the discovery phase. With this innovation, retailers will be able to analyze on a picture, including colors, patterns, shapes and use that for more tailored content.

Regulations Reshaping the Data Foundations of the Advertising Industry

Going into 2019, customer security information direction will still be a key factor. We can hope to see more regulations set up that will additionally take care of responsibility in regards to consumer information. This will keep on affecting the promoting and publicizing businesses, as they should stay agreeable with the principles so as to succeed. Because of GDPR, CCPA and other privacy regulations, customers are becoming more aware of how their data is being used, shared and addressed by companies. Security will be best of mind in 2019, as organizations that experience breaches of any kind will be considered responsible by consumers and media.

Notwithstanding the known (and unknown) advertising difficulties that will come from regulations, for example, these, the future of digital marketing is ripe with variety and possibility. Video marking, visual search, blockchain technology and more will redefine the advertising space in 2019. Consumers are becoming more aware of their data and how it’s used. Because of these changes, it will be dependent upon advertisers to appeal to their gatherings of people in progressively significant ways without encroaching on copious amounts of individual information. When putting your 2019 marketing methodologies together, remember these trends in mind, and we should prepare to ring in the new year of digital advertising.

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